Railroad exceeds projections
Gordon Page
For the second consecutive season, Maine Eastern Railroad has
experienced double digit growth in its passenger excursion service. The
railroad, a subsidiary of the Morristown and Erie Railway in New Jersey,
announced a 26 percent increase over 2006 passenger numbers.
Final tallies for the 2007 season show that more than 17,000 passenger
seats were filled during the trips which run between Brunswick and
Rockland, including pickups in Bath and Wiscasset.
These numbers do not reflect the estimated 3,000 people who will enjoy
the train during the annual Polar Express and Candy Cane specials in
November and December.
Executive vice president and chief operating officer, Gordon Fuller,
said the company made a projection at the end of 2006 that it would
increase its passenger business by 25 percent in 2007. Fuller, who was in
Maine for the announcement, said he is thrilled with the outcome.
Actual results are measured in two ways: passenger seats filled during
the season, and passenger seats filled compared year over year for the
same weeks during both seasons. Only ten percent of the increase is
attributed to an extended season schedule, while the remaining 16 percent
is credited to increased awareness of, and a renewed interest in,
passenger rail.
This kind of growth does not come without strong effort and added
expense. Fuller noted that while public relations and marketing tactics
were successful this year, advertising and operational costs also
increased.
The company recognizes the value of keeping its product forefront in
the mind of the consumer, and even received a marketing award this year
from the Maine Tourism Association for its endeavors.
But while ticket prices remained at 2006 levels, the cost of off-road
diesel fuel increased by as much as 30 percent. A federal mandate that
became effective on October 1 requiring off-road diesel engines to burn
low sulfur diesel fuel also added an extra 17 cents per gallon over
conventional diesel fuel.
All things being equal, the railroad has done a good job in promoting
the expansion of passenger rail service in Maine. Maine Eastern was
recently featured in a state wide transportation trade magazine article
about the revival of railroads in Maine.
Maine Eastern has operated the passenger excursion service since 2004
as the result of a request initiated by Governor Baldacci to run a special
Lobster Festival Train into Rockland that summer. And while the seasonal
excursion business is becoming increasingly more important, the freight
service remains strong and is the foundation on which everything else is
built.
Of course the real value of the passenger operation to the Pine Tree
State is the example it has set for those who have not yet embraced the
concept of rail revitalization, and ultimately, the extension of Amtrak
service to Brunswick.
Maine Eastern believes that it is important to continue good customer
service and its commitment to passenger rail expansion so that one day
people will be able to move by rail between Boston and Rockland.
Until then, they will keep growing by giving people the opportunity to
enjoy the coast of Maine in a way that was only a memory just a few short
years ago.
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