Have your cake and eat it too… for $100,000
Alan Bebout
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Frosting No, they're not real flowers, they're frosting. Chef's Kitchen in Edgecomb video taped a television show last week on how cakes like this, some costing as much as $100,000 each, are made by Sylvia Weinstock. |
Lured by the promise of sampling a piece of a cake prepared by "The
Leonardo Da Vinci of cakes" - whose average cake sells for over $100,000 -
my wife convinced me to attend the taping of a TV cooking show at Roger
Bintliff's "Chef's Kitchen Studio" in Edgecomb on June 18.
Jim Simons, the sales manager for Chef's Kitchen, arranged for us to
attend the taping of two shows involving the preparation and sampling of
desserts…
chocolate…desserts
, which are two of the three major food groups in my life.
So, at 9:40 a.m. we walked through the door at the Chef's Kitchen
Studio next to Sheepscot Pottery on Route 1, and were greeted by Simons.
In another life, he was a chef in the Monterrey-Carmel area of California,
two towns at the northern end of what may be the most scenic roadway in
the US. In 1989, his dad moved to Squirrel Island. He followed for a
summer visit, and decided to stay in Maine. He lives in Woolwich now and
is perfectly suited to be the meet and greet person at the Kitchen.
He offered us some coffee with donuts, bagels, and bear-paw sized
muffins, then took us upstairs and got us seated at one of the ten tables
set up just behind the cameras with a close-up view of the kitchen set and
the bakers.
The first thing we noticed were the miles of wire and people chattering
to each other over headsets as they scurried around the set. It takes a
team of about 10-15 lighting, sound and camera people to perform all the
operations that must be performed simultaneously and seamlessly for a
taping to come together properly.
The director, Steven Horn, soon shouted that the taping was about to
begin, and the cameras started rolling, with Roger Bintliff introducing
Hope Cohen who would be the on-camera hostess with Leonardo herself,
Sylvia Weinstock. Sylvia has been married for 60 years, and has designed
and decorated thousands of cakes, mostly wedding cakes, over the 30 years
she's operated her "cake-studio" in New York City.
According to Simons, her average cake sells for over $100,000, and she
has made them for clients all over the world (see
www.sylviaweinstock. com
for some examples of her one-of-a-kind cake designs.)
Sylvia Weinstock Cakes, Ltd employs about 15 people who produce between
four and 20 cakes per week, depending on the season. Nine of the 15
people hand-make all the flowers that decorate a cake, each of them able
to make about 100 flowers a week. Cohen was able to make some fairly good
flower petals under Weinstock's watchful eye by starting with an oval
shaped ball of sugary dough about the size of a grape, notching it with a
knife then shaping the sliver of dough into a rose petal.
Asked if she had created cakes for any celebrities, Sylvia instantly
won us over when she shot back, "Every one of my customers is a
celebrity!" That attitude and a strong following of happy customers has
made her world famous. For us, she made a rich chocolate cake topped by a
very light frosting, made with only the finest and freshest ingredients.
Her advice about baking is that "it's all proportion and chemistry, so you
have to follow the recipe exactly. There's lots of room for experimenting
when you cook, but little to no room when you bake." She bakes at a low
temperature to prevent the cake from doming. When the recipe calls for
vanilla, she buys it fresh and peels the covering to get at the vanilla
bean.
Weinstock signed one of her books for Horn with the inscription "Life
is a Sweet Celebration!" which about sums up her outlook on life, and
reflects the title of the book, "Sweet Celebrations… The Art of
Decorating Cakes," written with Kate Manchester.
She has just completed a new book titled "Sensational Cakes" to be
published in October. She also recently collaborated with Godiva
Chocolate on a chocolate product to be marketed jointly, and is working
out an idea for a China serving plate designed specifically to present
cakes.
Following her segment, Brant Dadaleares, the pastry chef at Fore Street
Restaurant in Portland, prepared a rich chocolate dessert called panna
cotta (looks like crème brulee) with a chocolate sorbet that could be
highly addictive.
Fore Street is a hot ticket in Portland, located at 288 Fore Street,
and reservations (775-2717) are highly recommended since this restaurant
frequently appears in lists of the top 100 restaurants in America. Part
of the reason for that has to be his desserts. He graduated from the New
England Culinary School in Vermont, and fell in love with pastry during
his stints at some of the best eateries in New England, where, fortunately
for us, he set a goal to become one of the premiere pastry chefs in New
England.
On a bi-monthly basis, Simons and Bintliff supervise the taping of 21
thirty-minute food preparation programs in just three days. Soon, the
public will be invited to attend the taping of one or two shows featuring
some of America's finest chefs. "Chef's Kitchen" reaches an audience of
13 million viewers on stations up and down the east coast and as far west
as Las Vegas. It is carried locally on WMTW (ABC) Channel 8 at 5 p.m.
Thursday and 12:30 p.m. Saturday.
The next taping session will be in August. If you're interested in
being in the audience, Jim Simons at 882-7760 can provide details and free
ticket reservations. You can also visit
www.necaforum.com
for information about the Chef's Kitchen Studio and Roger Bintliff's
unique vision for the New England Culinary Arts Forum, where interested
people can learn the ins and outs of food preparation from some of the
finest players in the food preparation industry.
This may be a show directed at food preparers, but I can give personal
testimony to the fact that it's great for eaters as well! What an
experience!
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